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TGI Fridays 'Top Shelf Elf'

Tactic created this holiday activation for TGI Fridays featuring an interactive (markerless) holiday elf bartender and seasonal drinks.

Tactic created this holiday activation for TGI Fridays featuring an interactive (markerless) holiday elf bartender and seasonal drinks.

Tactic designed and created this seasonal activation for TGI Fridays featuring an all-new character, the Top Shelf Elf. Users on-site at Fridays' locations could access the experience from QR codes on the menus, and interact with the Elf to learn about new, holiday-themed drinks.

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot