Iconic character alert, we were delighted to be selected to aid in the launch of “Ban the Bland” Animal has been feeding the nation with tasty snack since the 90s and we were keen to hash out an addition to the campaign that leveraged this.
Given animals past attitude and his age we thought we could take it one step further, somehow in 3rocks odd AR-XR combobulated world Animal got stuck in an 90s arcade machine.
Now how would you imagine that would work out, well you can give it a go.. the link was created and the world was ready to go.. Take control of Animal and bash those bland snacks back to the future.
Gamification, high score , post to social all launched from posters in key locations.
We really pulled out the stops to make this work!