BON V!V Spiked Seltzer worked closely with Aircards to create an innovative Out-of-Home advertising campaign in Los Angeles and San Diego
Activated from QR code printed within the mural design, the experience brings to life a full 3D vending machine with interactive animations, giving users the opportunity to select and dispense their favourite flavour can of BON V!V Spiked Seltzer in 3D.
Alongside the 3D content, the experience also featured some key retail call-to-action integrations to drive success of the campaign.
One of these integrations was a branded map which users could use to find their nearest store that sells BON V!V Spiked Seltzer. Tapping on the pins would display the quickest route to get to the store.
Alongside the custom map, the experience also featured an ecommerce integration with Instacart, enabled customers to immediately purchase their chosen BON V!V Spiked Seltzer cans and receive delivery within a few hours.
WebXR Experience Features
Unique features within this experience included:
- Custom modelling & animation
- Custom branded map functionality
- E-commerce integration with Instacart
- Advanced analytics provision
Other Work by Aircards