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Michelob ULTRA - Yosemite Portal

Unique portal experience transporting users to the beautiful Yosemite landscape complete with waterfall, campfire, park bench & ice cold pack of beer.

Unique portal experience transporting users to the beautiful Yosemite landscape complete with waterfall, campfire, park bench & ice cold pack of beer.

WebAR Yosemite Portal Experience

Anheuser-Busch InBev approached us to create a Web-based Augmented Reality portal experience that would transport consumers to the beautiful Yosemite National Park, complete with flowing waterfall, campfire, park bench and ice cold pack of Michelob ULTRA Pure Gold.

This experience is a fantastic example of how brands can use WebAR to engage customers and drive brand awareness through experiential marketing campaigns.

WebAR Experience Features

This WebAR portal experience featured:

  • Custom 3D modelling & animation
  • Custom Call-to-Action (CTA) buttons enabling consumers to seamlessly purchase online
  • Interactive cards that users could tap to learn more about Yosemite National Park
  • Multiple language options (English & Spanish)
  • Advanced analytics provision
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Featured screenshot