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Samsung - Live Event Experience

Product demonstrations for Samsung's 'Life Unstoppable' virtual event. Featuring 3D product visualisations of upcoming Samsung product ranges.

Product demonstrations for Samsung's 'Life Unstoppable' virtual event. Featuring 3D product visualisations of upcoming Samsung product ranges.

WebAR Product Demonstrations

Aircards developed the Web-based Augmented Reality (WebAR) elements featured within Samsung's 'Life Unstoppable' virtual event. The WebAR experiences enabled the event attendees to scan on-screen QR codes and activate 3D product demonstrations within their own environment. This enabled attendees to interact with Samsung’s latest and upcoming product range in real-time augmented reality, alongside the live-streamed event.

Featured products in the WebAR experience included the exciting Galaxy Z Fold 2 foldable phone, Odyssey G9 gaming monitor, and Samsung Bespoke refrigerator.

The Galaxy Z Fold 2 phone was animated to unfold in front of the user and showcase the revolutionary folding screen and innovative hinge design.

The demo for the Odyssey monitor also featured a custom 3D animation with visuals derived from PUBG, emerging seamlessly from the screen.

The fridge configuration experience allowed users to tap to customize the color, layout, and quantity of refrigerators which were augmented into their own space.

WebAR Experience Features

Included in the WebAR experience were:

  • High fidelity 3D product visualization
  • Custom 3D product animations
  • Custom 3D product interactions
  • Advanced analytics provision
Featured screenshot
Featured screenshot
Featured screenshot