Web AR Fireworks Display on Newspaper, Shinano Mainichi Shinbun

This project uses AR to recreate a fireworks display that was cancelled due to the COVID-19 pandemic.

This project uses AR to recreate a fireworks display that was cancelled due to the COVID-19 pandemic. A photo of the fireworks display was posted in a newspaper is traditional media, used as a marker of the AR fireworks display. The emotional expression of the project was close to the feelings of the people when during the pandemic and became a hot topic on SNS and TV.

Detail

The "Web AR Fireworks Display on Newspaper, Shinano Mainichi Shinbun" was planned and implemented with the The Shinano Mainichi Shimbun Inc (Nagano Prefecture). This is a simple content that to paste a photo of the scenery of Lake Suwa from the morning edition of the newspaper on a wall, AR is activated on the website, fireworks appear as AR on the newspaper's photo on the smartphone screen.

The display reproduces the characteristic fireworks reflected on the surface of the lake, which is one of the highlights of the Suwa Lake Fireworks Festival, as well as the gradual approach of the two fireworks. The value of something to be able to see that does not exist on the spot through digital means was pursued, especially from an emotional aspect.

After its release, it was picked up by the mass media, SNS and gained nationwide interest.

Release Date：August 2020