Campaign utilizing webAR to bring people together and raise awareness for mental health. Users express their state of mind through AR art face filters
Bajibot collaborated with Verizon Media and the Made of Millions Foundation to come up with this meaningful experiential campaign to both increase general mental health awareness and encourage those who are experiencing mental illness to Open Up Together about their mental health issues and seek help and support.
The Open Up Together campaign utilizes real-time web-based Augmented Reality technology to bring tens of thousands of users together to express themselves through twelve uniquely designed AR face filters, illustrated by celebrity illustrator Charles Williams. Each filter represents a state of mind related to a mental health condition- from Overwhelmed, to Unsure, Inspired, Mindful, Healing, and Numb... At the end of the experience, users are invited via SMS to launch a larger AR Mosaic ring wall in their space made up of all the submitted face filters!
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