iHeartRadio - Jingle Ball 2022 - Live AR Experience

An innovative holiday-themed AR project, taking the user into a magical and festive experience inspired by Charlie Puth's doodle art, live in Miami.

In this project, we took the user into a magical and festive experience inspired by Charlie Puth's doodle art. This AR experience follows a sense of anticipation and ends with a celebration, delighting the viewers with unexpected visual delights. Once the experience launches they will go through 3 different scenes in a linear sequence, all having a warm holiday theme to them. In the first act, the user witnesses presents emitting out from the gift boxes while situated in a winter-themed forest. Then, the user is taken into a cozy fire-warming cabin where they can see Charlie Puth playing the piano as the wood burns to heat the environment. Finally, the user is taken back to the woods where they see the grand finale of fireworks bursting above a huge Christmas tree.