The AR mural created for H-E-B depicts an animated scene featuring animals for a five-part original docuseries - Our Texas Our Future.
H-E-B Grocery Company, LP, a prominent American supermarket chain, worked with Groove Jones for their second collaborative project. Having previously created a successful Christmas Filter for H-E-B, Groove Jones continued their partnership to develop an innovative Augmented Reality (AR) experience. This new production is part of a new campaign for Our Texas Our Future, a five-part original docuseries celebrating Texas' beautiful State Parks, resilient wildlife, and the Texans helping conserve & protect them.
The AR mural Groove Jones created for H-E-B depicted an animated scene featuring a Black Bear adult mother and cub, an Ocelot, a Red Drum, and Bats, breathing life into the promotional poster for their upcoming docu-series. The mural was strategically displayed at Alamo Drafthouse for the documentary series launch. The documentary series highlights This unique installation aimed to captivate the audience and foster engagement.
Other Work by Groove Jones