Minecraft Quest Retail Activation

Intergalactic's 2nd Minecraft retail experience allows BigW shoppers to enter the Minecraft world via an AR portal and locate items to win a prize.

Overview

Minecraft Quest was an immersive retail experience that offered BigW shoppers of all ages a glimpse into the Minecraft world via AR portals. Building on our last collaboration with Microsoft Minecraft, Intergalactic conceptualized, designed, and developed this interactive gamified activation, which ran between Jan 5th to Feb 2nd, 2023 in BigW stores across Australia.

Accessing the game through a web browser, shoppers are tasked with locating Minecraft characters throughout the BigW store. Each discovery opens a portal to a unique Minecraft realm, where players then need to find a hidden gem by moving their smartphones to reveal its location. Collecting gems from all five Minecraft portals unlocks exclusive in-store rewards.

WebAR Experience Features:

Custom 3D modelling and shading
In-store QR code activation
Image targets and detection
3DoF viewing mode
Performance Analytics Tracking

This campaign captivated over 12,500 participants in just 30 days, shattering the original expectations of user participation, and boosted Big W's SKU sales by 250%.