MVP Interactive partnered with Waystar to create a web-based Augmented Reality experience to help attract attendees to their booth at the 2021 HIMMS Conference in Las Vegas. Attendees were encouraged to scan any of the 3 QR codes placed in and around the booth to enable the WebAR experience. The experience offered custom Waystar messaging in AR, where attendees saw an animated climber go up the Waystar mountain, along with custom videos featuring the companies message throughout. Prizing for participation was offered to attract crowds to the booth. The WebAR experience featured animations and custom videos powered by our partner 8th Wall.