DE OOST is Jim Taihuttu's new movie on the Dutch East Indies war of independence in 1946. The trailer is shown as webAR in a campaign for Prime Video.
The Amazon Original movie ‘De Oost’ is available on Amazon Prime from 13th May.
We developed the Web AR experience to turn the posters of the movie, into outdoor screens showing the movie trailer.
The posters of the movie are placed in bus and tram stops, in 10 different cities all around The Netherlands.
Users can use their mobile phones to watch the trailer of the movie on the poster using Web AR.
Development: Orb Amsterdam | Production & UI Design: Artishock XR Productions | Media Distribution: Y Media Generation
Other Work by Orb Amsterdam