A location based WebAR experience for Nationale Postcode Loterij. It extends the DooH ad on a digital screen into the AR experience on users phone
Location based WebAR opens a new door for brands to merge their campaign touch points and create conversion across different media.
Together with the innovative team of National Postcode Loterij we explored this approach and created a location specific WebAR experience on the waiting areas of Amsterdam Zuid Metro Station.
This experience is one of the first to use "Lightship VPS for Web". With the help of VPS, the video ad unfolds in the surrounding area of the digital screen, resulting in an extended and more engaging brand interaction for the audience.
Video credits: https://bycarmel.nl
Other Work by Orb Amsterdam