AR Escape Room Code van Coppens
PLAYAR For the Belgian TV show Code Van Coppens we turned an ordinary newspaper into an AR escape room.
For the Belgian TV show Code Van Coppens we turned an ordinary newspaper into an AR escape room.
Creating a buzz around a TV show at a time when all TV channels are announcing their new autumn content seemed like a big puzzle on its own.
We let Flanders’ viewers experience the show themselves by transforming the weekend edition of Belgium’s biggest newspaper into an escape room that lets readers embark on a quest through the entire newspaper.
