A location-based AR experience to educate voters about the production process of various Prime Video titles and drive Emmy nominations.
Prime Experience is Prime Video & Amazon Studios' largest FYC initiative. For this year's event titled 'Behind the Screens,' we created a gamified AR experience that enabled attendees to unlock facts about their favourite Prime Video series. The 27 QR codes scattered across the event and custom 3D animation rewards formed an interactive information system, driving users around the space and offering exclusive details about the exhibits.
Here's what an executive from Cartwheel, one of the agencies involved in the project had to say: "It was an easy decision to partner with Rock Paper Reality. With their premium 3D work and next-level immersive storytelling capabilities, we knew they'd deliver something unforgettable. The AR experience surpassed expectations and educated attendees on the detailed craftwork that went into making the shows."
- AR deployment at an exclusive event
- Frictionless experience
- Digital activation without being onsite
- 3D animation
- Target audience research and insights
- QR code information delivery system
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