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RPR and Microsoft have come together to bring a first-of-its-kind holographic modeling and fashion platform to online shopping.

RPR and Microsoft have come together to bring a first-of-its-kind holographic modeling and fashion platform to online shopping.

Campaign Description

RPR and the Microsoft Reactor Capture Studio have come together to bring a first-of-its-kind holographic modelling and fashion platform to online shopping. Clothing companies and online retailers can now bring a diversity of holographic models down a virtual runway in the privacy of your own home, improving the way consumers engage with products and shop online.

One of the biggest barriers to purchasing clothes and accessories online is the inability to see clothing at scale and in-person, reducing the confidence that the items will look and fit as it does in the 2D photo. Now users will be able to view a diversity of holographic models wearing the clothing item at human scale in the real world. This experience improves buyer confidence around online clothes shopping by bringing you face-to-face with the item to inspect fit, look, and quality.

Never-before has the world been able to view and interact with holographic models in WebAR on an online shopping platform as they can with RPR’s Holographic Retail Platform. This holographic retail experience will change the way brands virtually showcase and model their clothing lines in Augmented Reality, Virtual Reality, and 2D browsers.

Features

  • Holographic retail platform in WebAR
  • Photo-realistic 3D holograms in Augmented Reality
  • See clothing at scale and in-person

“We’re highly impressed with RPR and found them to be a best-in-class AR agency: highly communicative, creative and customer focused”. Hannah Bianchini, Microsoft Reactor Capture Studios.

More to come

This is only a sneak preview of the new holographic WebAR platform. When it is safe to return to the studio, Microsoft will be capturing new models to populate the site. This is only the tip of the iceberg of what’s to come.

#For more info Visit Rock Paper Reality (https://rockpaperreality.com/) or email us at: hello@rockpaperreality.com.

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