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The Siduri Holographic Experience

RPR partnered with Siduri and Microsoft to launch the first-ever holographic Web AR experience for consumer products.

Critically-acclaimed Pinot Noir specialist, Siduri, a subsidiary of Jackson Family Wines, partnered with RPR to develop a first-of-its-kind, photorealistic holographic Web AR (Augmented Reality) experience that brings compelling visual storytelling to the consumer product industry.

RPR joined forces with Microsoft’s volumetric capture team to create a hologram of Siduri’s founder, Adam Lee for the experience. We fused Adam’s hologram with photorealistic, 3D content in the real-world and made it easily accessible through Web AR–this means no downloads, no apps, no friction!

RPR developed a series of holographic Web AR experiences that involve Adam stepping out of a 3D wine bottle for a variety of interactive “shenanigans” designed to engage and delight users like nothing they’ve seen before. Consumers can easily access the experience directly from a mobile hyperlink (as seen below) or by simply scanning a QR code.

Next year, the QR code will be included onto Siduri’s wine labels, so that consumers can launch the experience in their favorite grocery stores, wine shops, or restaurants that carry Siduri wines. In six unique experiences, hologram-Adam tells stories about the 25-year old winery to capture the viewer’s attention in a lighthearted, immersive, and educational way.

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