Rabble Wine - Fate of The Tree
SharpEnd Working with Rabble Wine, SharpEnd produced this immersive AR world-view experience to give you the chance to control nature's power.
Working with Rabble Wine, SharpEnd produced this immersive AR world-view experience to give you the chance to control nature's power.
Rabble Wine is on a mission to bring meaningful change to the wine category, and enlisted leading IoT solutions partner SharpEnd / io.tt to bring innovation to the point of consideration. Through immersive storytelling that leverages AR and label recognition, we helped drive home the Rabble brand story in a relevant and effective way, delivering a disruptive connected retail experience that unleashes havoc on the wine aisle...literally!
By scanning a QR code on in store POS, consumers enter Fury or Flourish, a world-view AR experience that hooks them into the Rabble story to influence purchase decision making.
The scene presents a tree of life and a choice to make. Shoppers are given the option of unleashing Mother Earth’s power on the tree, or letting it grow and flourish. After the AR sequence a title fades in, reminding us that we cannot so simply choose how to harness Mother Earth's power. We must listen to her, obey her and protect her, especially if we want to continue drinking the juicy, delicious Rabble wines that are made in collaboration with Mother Nature herself.
Once completing the initial AR experience, users are encouraged to find Rabble on the shelf, pick up a bottle and Discover The Range to see what really sets each varietal apart. Point and scan at a Rabble label to learn more about your wine and see a short video including tasting notes, pairings and rousing reviews.
The third element of the experience is an invitation to Join Our Cause and be a part of a community that’s actively making real change, highlighting how Rabble contributes to environmental causes with each bottle sold. Geo-location allows Rabble to donate to local causes depending on where the product is scanned.
