Porsche wanted a short fun AR experience incorporated into a mailing inviting select people to a launch event for the Taycan Cross Turismo at their Edinburgh centre.
Invitees would receive the card invite which contains a QR code which they then scan to launch the experience. They then use the invite as a marker to trigger the AR which then has an animated map unfold from the invite. Once unfolded a Porsche Taycan Cross Turismo appears and then drives around the map.
Other Work by Spark Labs