The WPP Microverse
Subvrsive 
This year, for Cannes, Subvrsive partnered with WPP to level up their annual WPP Beach event with a metaverse experience powered by 8th Wall.
This year, for Cannes, Subvrsive partnered with WPP to level up their annual WPP Beach event with a metaverse experience powered by 8th Wall.
Every year at the Cannes Lions International Festival of Creativity, WPP hosts WPP Beach, a five-day celebration of creative transformation featuring a program of panel discussions, experiences, private events, and more.
This year, to level up the annual event, Subvrsive partnered with Ogilvy, Hogarth and WPP to create a one-of-a-kind metaverse experience. We infiltrated guests’ drink coasters with an original QR code which, once scanned, brought The WPP Microverse to life.
Inspired by the collective spheres that make up the WPP logo, The WPP Microverse presented guests with a menu of six colored orbs to choose from, each representing a unique category. Industry goings-on were covered in the Discover WPP x Microsoft, This Year Next Year, and Thrive with Racial Equity orbs. Other orbs functioned as a concierge service: a map of Cannes, the WPP Beach schedule of events, and a commemorative WPP Beach photo album rounded out the Microverse.
Each orb prompted intelligent interaction. Pop quizzes, persuasive and engaging storytelling, and graphs that jumped off the screen all helped visitors to The WPP Microverse grow more intimately acquainted with relevant, contemporary industry issues. Visitors were also given the opportunity to receive a one-of-a-kind NFT by artist Shawna X.
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