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Digital Porsche Brand Academy

The Digital Brand Academy is a webAR first-to-market education application for brand trainings at Porsche.

The Digital Brand Academy is a webAR first-to-market education application for brand trainings at Porsche.

Challenge:

Due to the ongoing digitalisation, industries often have to hire talented employees with only a superficial bond with the brand. At the same time, longtime established workers wonder about the future of their company. When Porsche faced this challenge in 2020, the automotive company consulted innovation.rocks to develop a virtual solution, which brings those groups together and educates about brands history and values.

Solution:

The Digital Porsche Brand Academy manages to do both: The virtual training tool is a first-to-market training tool in form of a web-based experience. By following the URL or scanning the QR Code, the user can start the Brand Academy can be easily in the browser thanks to the webAR technology by 8th Wall. A 3D Avatar as Porsche employee welcomes the user and navigates through three chapters of the brand’s history and future. Interactive contents enable to become part of the virtual time travel and take a seat in a digital Porsche. There, the user can drive to animated Porsche-locations or even support the building of a cars chassis. The Porsche Brand Academy does not only reduce costs of physical trainings, it also educates interactively about the brand values,.background and future plans in a simple and entertaining way.

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