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19 Crimes Cali Red: Ask the Doggfather

This is your chance to ask Snoop for some Doggfatherly advice through augmented reality.

Snoop Cali Red marks a new chapter for 19 Crimes as its first Californian wine. In recognition of this new approach for the brand, Tactic delivered a unique experience rich with the same spirit of rule breaking, culture creating, and perseverance that inspired 19 Crimes’ original cast of rebellious heroes. However, instead of featuring infamous historical outlaws, each new bottle is backed by Snoop’s empowering words, delivered straight from the icon himself. Users can visit Askthedoggfather.com to access this web-based experience where they can ask Snoop Dogg all their burning questions and receive an answer from the icon himself. Users can choose to have Snoop appear from the Cali Red bottle or appear within their own physical space to interact with this unique experience.

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