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White Castle

Celebrate White Castle's 100th birthday with limited edition AR cups that come alive and celebrate the history of White Castle.

Tactic created a web-based AR experience for White Castle and the Coca-Cola Company that brings to life a series of comic-style panels that feature important moments in the 100-year history of White Castle. Three separate cups define three separate eras in the fabled franchise’s history, bringing to life moments on each cup that seamlessly springs to life on each of the cups, and then pops out from the cups themselves.

Featured screenshot
Featured screenshot
Featured screenshot