SCORE WITH POGBA is an updated take on a classic endless runner game. Tool created the concept, environment and game logic, from the ground (or grass)
Pepsi partnered with Pizza Hut and the UEFA Champions League for their annual club football competition. At the center of the campaign is the Champions Bundle you can get by ordering from Pizza Hut restaurants. This was a global promotion released in over 20 countries.
To promote the partnership and enhance the experience, Tool created SCORE WITH POGBA, a one-of-a-kind web-based Augmented Reality game.
The game experience begins and ends with a focus on simple UX to drive the user to the game quickly. Only a homepage and how-to-play screen stand between entering the website and playing the game - you’re just one click from controlling Pogba on the pitch.
The core of the mobile experience is the game itself and to bring Pogba “into” the game we developed a 3D avatar that looked and dressed exactly as he does in real life.
Other 3D assets created were the entire stadium environment, including branding, signage, lights, and the pitch. We also created collectible items for the gameplay including Pizza Hut pizzas and cans of Pepsi.
Since this was a global game, we designed the gameplay to be simple and universally understood.
The object of the game is to collect as many Pepsi cans and pizza slices that come down the pitch without hitting an obstacle. We developed several animations for the Pogba avatar to execute including running, moving side-to-side to collect items and dodge obstacles, as well as the fancy trick moves like the Maradona Spin and the Rainbow Flick for when you reached the Power-Up mode.
Other Work by Tool of North America