In coordination with LEGO Retail’s digital strategy, Trigger developed another groundbreaking project, the LEGO Hidden Side WebAR Demo, which brings augmented reality into the retail environment. In it, store customers can experience their first taste of LEGO’s new AR-enabled product line, LEGO Hidden Side, which creates a relevant and engaging first touchpoint to inspire exploration among kids and adults alike, and to eventually promote sales.
The Hidden Side game, built on 8th Wall's WebAR platform, is activated by scanning a QR code inside a LEGO retail store. Users do not need to download an app to play; instead they can jump straight into the experience using their mobile web browser. Through interactive tap-to-shoot gameplay, users search for ghosts floating in the AR space in order to stun and capture them. The demo incorporates high quality 3D characters and animations for an engaging game experience.
Other Work by Trigger — The XR Agency