Trigger created an engaging promotional experience for Red Bull in augmented reality. Targeting gamers, the Item Drop AR Experience presents users with three mystery crates, which they can place in their environment via AR. Each crate is designed to emulate iconic gaming genres: action-adventure, massive multiplayer online battle arena, and first-person shooter. The crates unlock chances to win prizes, including a can of Red Bull, entry into a sweepstakes to win a Red Bull Cooler, entry into a sweepstakes to win tickets to the Red Bull Homeground competition. Users can open up to 3 crates for up to 3 sweepstakes entries per day.
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