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COORS LIGHT CALIFORNIA CHILL WEB AR

Molson Coors engaged Trigger to add a fun and easily accessible AR component to their Coors Light California Chill promotional campaign.

Molson Coors engaged Trigger to add a fun and easily accessible AR component to their summer Coors Light California Chill 2021 promotional campaign. The California Bear character was essential to the campaign, found on packaging and signage at retail. We built a web AR activation featuring the Bear as the hero of the experience, where users will see it come to life in augmented reality with a series of fun, shareable animations. The experience can be launched via custom-branded Coors Light packaging and product. At the end of the experience, users can enter sweepstakes for a chance to win prizes throughout the year; prizes and content are updated seasonally with Coors Light partnerships. Trigger also developed Coors Light social animations to support the larger media activation utilizing the existing Coors Light California AR Bear.

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