Trigger worked with Verizon, LiveNation and 8th Wall to build an exclusive concert experience which was featured at the end of Chairman and CEO Hans Vestberg’s keynote address at CES 2021. Whether watching the presentation live or in a pre-recorded broadcast, viewers are able to launch the WebAR experience via QR code, which is displayed prominently onscreen. They then place the portal in their environment and tap where indicated to be virtually transported to a stage with the Grammy Award-winning band, Black Pumas. Users can toggle seamlessly between three 360º camera views throughout the performance.
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