As a COVID safe alternative to visiting the annual Macy’s Thanksgiving Day Parade in person, Trigger worked with Verizon to create a WebAR portal.
As a COVID-safe alternative to visiting the annual Macy’s Thanksgiving Day Parade in person, we worked with Verizon to create a WebAR 360º portal for the event. The experience was complementary to the television broadcast, offering two live camera feed options for viewers on the East Coast and a pre-recorded feed for viewers on the West Coast. To launch the experience, users place the AR portal in their environment then when they approach the virtual threshold, they are transported to a curbside 360º view of the Parade in New York. The experience attracted over 250k users in a day and saw an average engagement time of approximately three minutes.
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