The Haribo Happiness Hunt was an AR-powered scavenger hunt for all the family. Collect a range of 3D Haribo sweets to complete the challenge!
The Haribo Happiness Hunt was a super fun AR-powered scavenger hunt which tasked families and kids to discover and collect a range of 3D Haribo sweets hidden around the Augmented Reality scene!
Working with 160/90, Aircards re-launched this successful AR scavenger hunt for a second-year running. Users who completed the scavenger hunt were given the opportunity to enter a Haribo competition by sharing their score to their Instagram Stories using the automatically generated sharing image.
The results of this campaign were phenomenal:
- Users spent over 5000+ hours engaging with the experience & brand
- 25.6% form submission rate (1st party data collection)
- 14.8% experience share rate
- 7.6% click-through rate to brand website
Other Work by Aircards