The Ruffles Tira Onda campaign used WebAR Portal, Spatial Audio & interactive elements to introduce new Ruffles in an otherworldly way.
The "Ruffles Tira Onda" campaign, developed in partnership with agency AKQA, was a groundbreaking initiative that employed the WebAR to create a one-of-a-kind e-commerce experience that deeply connected consumers with the brand.
The campaign transported customers to a fantastical alternate world. Through the use of a virtual portal, customers were able to enter an Americanas store recreated in a virtual environment, interact with the chips, open packages, and even receive a discount on their purchase by directing them to a real store
This campaign not only impressed consumers with its innovation but also deepened the connection with the brand in an interactive and memorable way.
Other Work by ARKx