Italian luxury fashion house Dolce & Gabbana staged its Alta Moda, Alta Sartoria and Alta Gioielleria collections against the backdrop of Saudi Arabia’s AlUla.
We were invited by LucidDreams to augment the Dolce & Gabbana runway experience.
By adding to the distinguished charm of AlUla, each guest were able to access 2 AR experiences (Sun & Night) by pointing their phones on their goodie bags with a NFC inside it.
The SUN experience was represented by traditional islamic lamps.
Planets, constellations and shooting stars represented the NIGHT experience.
Other Work by ARKx