cover for the app

Dolce & Gabbana | AlUla

Dolce & Gabbana displayed its trademark opulence alongside the Ikmah Fashion Cavalry Show with two incredible WebAR Experiences

Dolce & Gabbana displayed its trademark opulence alongside the Ikmah Fashion Cavalry Show with two incredible WebAR Experiences

Italian luxury fashion house Dolce & Gabbana staged its Alta Moda, Alta Sartoria and Alta Gioielleria collections against the backdrop of Saudi Arabia’s AlUla.

We were invited by LucidDreams to augment the Dolce & Gabbana runway experience.

By adding to the distinguished charm of AlUla, each guest were able to access 2 AR experiences (Sun & Night) by pointing their phones on their goodie bags with a NFC inside it.

The SUN experience was represented by traditional islamic lamps.

Planets, constellations and shooting stars represented the NIGHT experience.

Featured screenshot
Featured screenshot