Dior Invitations
Atomic Digital Design - ADD 
For the opening of the Kenny Scharf x Dior pop-up store in Japan, we created an AR experience that is inspired by the artist’s hyper-surreal artwork.
For the opening of the Kenny Scharf x Dior pop-up store in Japan, we created an AR experience that is inspired by the artist’s hyper-surreal artwork.
Upon scanning the invitation, the Dior products appear floating above the card, and the artwork is slightly animated with an embossed effect and a wavy motion. When the users tap on the screen, it tears down and reveals Kenny Scharf’s artwork. They appear again in the frame, with the Dior beret on their head.
Other Work by Atomic Digital Design - ADD
