For the launch of the Kenny Scharf x Dior pop-up store in Japan, we created an AR experience that is inspired by Kenny Scharf’s hyper-surreal artwork.
On the back camera, a virtual vortex appears in the user's environment. When the users tap on the screen, Dior products from the new collection come out of the vortex. The different elements are in 3D with FX to accentuate the feeling of movement. Kenny Scharf’s artwork is visible behind the vortex.
Other Work by Atomic Digital Design - ADD