Under Armour - The Better Book

Balti Virtual put the #AR in Under Armour for the launch of The Better Book, a printed catalog explaining the latest and greatest in Under Armour athletic wear. This year, the focus was the Smartform Evolution Bra, and they wanted customers to:

1) see how a bra moved in a workout 2) better understand the product’s unique features

The Balti Virtual team brought the cover and various photos to life. The team also animated the Smartform Evolution Bra to create a placeable AR experience that focuses on the callout features of the bra. Each experience was easily accessible via scanning a QR code and included a link to the product page on underarmour.com

Check out the Smartform Evolution Bra for yourself via the link below:

https://hyparlink.com/ua-smartform-evolution-bra