Cover for the App

Under Armour - The Better Book

Under Armour's annual publication, "The Better Book," was brought to life with augmented reality!

Under Armour's annual publication, "The Better Book," was brought to life with augmented reality!

Balti Virtual put the #AR in Under Armour for the launch of The Better Book, a printed catalog explaining the latest and greatest in Under Armour athletic wear. This year, the focus was the Smartform Evolution Bra, and they wanted customers to:

1) see how a bra moved in a workout 2) better understand the product’s unique features

The Balti Virtual team brought the cover and various photos to life. The team also animated the Smartform Evolution Bra to create a placeable AR experience that focuses on the callout features of the bra. Each experience was easily accessible via scanning a QR code and included a link to the product page on underarmour.com

Check out the Smartform Evolution Bra for yourself via the link below:

https://hyparlink.com/ua-smartform-evolution-bra

Featured screenshot
Featured screenshot