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EE - Welcome to Extraordinary

bully! working with Wunderman Thompson, created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network.

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bully! working with Wunderman Thompson, created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network.

An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary: a short, explosive, AR sequence that stepped through phone features in dramatic fashion.

To top it all off, the sequence was narrated by the one and only Kevin Bacon.

Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot
Featured screenshot

Other Work by bully! entertainment