bully! working with Wunderman Thompson, created a low-hurdle, high-impact welcome for new customers of EE, the UK’s largest mobile network.
An insert included with the purchase of a new phone prompted the user to scan a QR and spawned a virtual ride into the extraordinary: a short, explosive, AR sequence that stepped through phone features in dramatic fashion.
To top it all off, the sequence was narrated by the one and only Kevin Bacon.
Other Work by bully! entertainment