Virtual Try-On presented live on one of the biggest Television Shows in the world - Big Brother Brazil 2023. Chilli Beans Eco newest collection.
One of the biggest television programs in the world, Big Brother Brazil, presented by Rede Globo and produced by Buu Digital, delivered a real time virtual mirror that was delivered live during this live show and available to any mobile device with the 8th Wall Platform. Big Brother Brasil has an estimated audience of around 165 million viewers. The results of the campaign during Big Brother Brazil 2023 were remarkable:
- 261,245 unique users visited the page;
- 78,592 people tried on the glasses within 30 seconds, without leaving their homes;
- Even after two days, more than 30,000 people continued to use and share the experience;
- The campaign generated 22,579 new leads;
- We developed an infrastructure to support up to 60,000 accesses per second.
Over the past three years, we have produced thousands of handmade 3D glasses in partnership with Chillibeans, one of the world's largest sunglasses companies with over 1,100 stores in 17 countries.
We believe that this is just the beginning of a long road to success at the intersection of Fashion and Augmented Reality!
Other Work by Buu Digital Group