Maverik and Mountain Dew reached out to Continuum to create a fun new way for users to interact with their brands. Continuum developed this tap-to-place world-tracked game that allowed users to click on Mountain Dew bottles and Maverik adventure gear to get points as they fly out of an ice chest. At the end of the game, users were offered an exclusive deal for Mountain Dew.
Mountain Dew saw a sales lift of +21% and a unit lift of +6% in all locations that promoted the experience.
Other Work by ContinuumXR