Nike - PLAY NEW In-store Experience

Dream Syndicate developed a 5 game in-store sports experience that was intended to motivate kids to explore the entire Nike House of Innovation store. Beginning at the entrance of the store, branded, stylized, breadcrumb trails were set on the floor guiding the kids. We built a fun retro game look interface that tracked each individuals progress AND rewarded them when they experienced all 5 games. After completing the experiences kids were able to use the games at home as well, just another way to reinforce the brand and remind the users of their experience at the physical store. Dream Syndicate was contracted by BRDG Studios to build this experience. Dream Syndicate performed all 8th Wall development and also designed and developed the user interface as well as all the 3D game assets, audio, etc. We've been developing stunning AR experiences for over 15 years.