General Insurance Reimagined AR Experience

Developed with Imagination Sydney for Commonwealth Bank and Hollard, this immersive AR experience transforms the way we think about insurance. Using a physical cube as its storytelling canvas, visitors explore three vivid narratives—home, property, and car insurance—each brought to life in two striking realities. Move to one side and see the chaos: houses in disrepair, properties damaged, cars engulfed in trouble. Shift your perspective, and watch each scene seamlessly transform back to normal—safe, secure, and restored—thanks to Hollard’s protection. The experience extends beyond the event floor with a place-anywhere version using SLAM tracking. From the comfort of home, users can drop the cube into their own space and explore the same interactive stories.