At ASN 2022 GSK allowed attendees to experience content through the magic of Augmented Reality inside the 360 wraparound 'Hemoglobe'.
To support their showing at ASN 2022 Flipside helped GSK create the 'Hemoglobe' - an AR experience to bring their nephrology messaging to life.
The Hemoglobe was a first of its kind experience, merging Augmented Reality with 360 wraparound video.
We created a fully encompassing video sphere which allowed show visitors to step inside and hear the stories behind GSK's groundbreaking products.
With some amazing 8th Wall tech we allowed visitors to point their phones at the wraparound screen and collect augmented content - videos, stories and takeaway PDFs, bring the event experience to life like never before.