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MINI Cooper Countryman - Car Configurator

Australia’s very first programmatic Digital 3D/AR

Australia’s very first programmatic Digital 3D/AR

Mawari and AFK worked together to create a Web AR activation for MINI Australia, which ran as Australia’s very first programmatic Digital 3D/AR ad.

The interactive banner ads instantly activated the AR experience, allowing customers to bring a life-size 3D version of the car into their environment where they could explore features up close. The WebAR experience was nominated for a 2020 Auggie Award for “Best Campaign.”

Featured screenshot
Featured screenshot
Featured screenshot