MTN DEW - WWE Flavor Showdown Instant Win

To promote their partnership with WWE, Mountain Dew launched a connected packaging campaign to encourage product purchases in-store with a custom AR Bottle Scan experience. Once a day, users could enter by scanning any approved Mtn Dew bottle/can which triggered and instant WWE-inspired AR animation around the bottle itself letting them know if they were a winner. In addition to the instant win, there was also a Grand Prize Sweepstakes to enter after the promotion ends.