Mondelez - Sour Patch Kids + Trident | WebAR & Metaverse Experience

To promote their latest collab, Trident Vibes + Sour Patch Kids partnered with MoZeus to give candy-lovers a fun, immersive way to experience the two brands.

To extend their promotion's reach and audience, we launched an epic WebAR experience as well as a Metaverse activation inside Decentraland - where users across the globe could dance "together" with life-size Sour Patch Kids, change their colors with the interactive Flavor Spin Wheel, and of course, click the CTAs to purchase the candy online both on user's smart phones and inside Decentraland.