Ladbrokes' Instant Spins
Rock Paper Reality 
Playable 'Spin the wheel' AR digital ad that reveals surprise and delight.
Playable 'Spin the wheel' AR digital ad that reveals surprise and delight.
A campaign consisting of digital ads with AR content and a paid media strategy to increase Conversions and KPI’s while maximizing digital ad spends.
The user is invited to whirl the TV-famous Instant Spins wheel and explore a fulfillable AR experience at: https://rpr.to/is/
Campaign Results
Return users: 20%
Average dwell time: 46 seconds
Click through: 88%
For more info
Visit Rock Paper Reality (https://rockpaperreality.com/) or email us at: hello@rockpaperreality.com.
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