In-store AR experience for Selfridge's AW22 looks. Store visitors are able to scan AR codes placed around the store to view the looks in AR.
No stranger to creating fantastical in-store experiences for their customers, Selfridges wanted to bring their AW22 campaign to life using augmented reality. With this collection, users were able to scan QR codes around the store to experience the AW22 edit, bringing together fashion and technology. In another successful case study for AR in fashion, users averaged 51 sec of engagement time.
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