The brand created an immersive AR experience that tells the story of The Old Man and the Sea narrated by artist and conservationist Dr. Guy Harvey.
According to literary lore, The Old Man and the Sea was finished while Hemingway was aboard his beloved boat, the Pilar. To bring the novel to life for the anniversary and to pay homage to Hemingway's "Never a Spectator" spirit in an interactive way, the brand created an immersive AR experience that tells the story of The Old Man and the Sea narrated by artist and conservationist Dr. Guy Harvey, and shows Harvey's first-ever sketches, which were inspired by the book.
For every bottle (SRP: $102.99) sold, Papa's Pilar will donate $20 to the Guy Harvey Ocean Foundation, which supports reef conservation, restoration and education, a year-round effort for the rum brand. The bottle itself also serves as a keepsake, wrapped in genuine leather made to resemble the shape of the iconic WWII canteen bottle, and features a pocket on the back that includes a writer's notebook embossed with the "Never a Spectator" stamp, the motto of Papa's Pilar Rum. Attached to the side is a black and copper pen for rum and Hemingway enthusiasts to write about their own adventures, also made to match the copper details of the bottle.
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