The new Coke Starlight flavor brings an AR “Cosmic Concerts” starring a virtual hologram of Ava Max beaming from their Starlight bottle and can portal
Virtue Worldwide, the creative agency powered by VICE, came to Tool to launch Coca-Cola's new limited edition flavor Starlight with a series of exclusive virtual concerts projected straight from the new bottle or can. Virtue Worldwide selected ethereal pop-synth star Ava Max for the debut. Tool took Ava Max’s IRL performance to augmented reality, giving Coca-Cola’s fans a taste of the metaverse.
Tool captured Ava Max performing all three songs IRL in volumetric video and turned her into a photo realistic avatar and hologram experienced in augmented reality. Each performance featured a different wardrobe and lighting setup that helped inspire the virtual worlds.
With 360 degree volumetric video and Web AR, Tool brought the team's creative direction to life and built out three miniverses for fans to freely explore and watch Ava Max’s exclusive virtual concerts while drinking their Coca-Cola Starlight.
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