An award-winning app-integrated geolocation-based webAR treasure hunt that allowed KFC fans to win food, sports and food experiences.
“The Great Bucket Hunt” is a mobile-based webAR adventure game that allowed KFC fans to win food, sports and food experiences as well as $5,000 and $50,000 cash prizes. The game was developed in conjunction with a variety of agencies including Unbound, Geronimo, Ogilvy Australia, OPR Agency, Mediacom and AKQA.
Available to KFC fans nationwide, players could search for virtual buckets placed all over our glorious country. Playing couldn’t be easier; users simply tapped “The Great Bucket Hunt” on the KFC App to go forth in their bucket-hunting quest. To hunt down the goods, users needed to use the Bucket Map to find the virtual buckets, then spin them in AR to see what they’d won and add them to their stash.
No one walked away empty-handed. Everyone was a winner in “The Great Bucket Hunt” with a tonne of drool-worthy prizes to be won from a range of categories, including:
Free KFC food: 15-piece Original Recipe, 3-piece Original Tenders, Zinger Burger, Ultimate Box, Large Popcorn Chicken, Nugget Go Bucket and more...
KFC merch and great value deals: KFC hoodies, 30 for $10 Nuggets, 21 for $21 Original Recipe Chicken, 10 for $10 Tenders, $2 Sliders and more
Sports and food experiences: NRL Grand Final tickets, AFL Grand Final tickets, Ashes Tickets, Free KFC for a year, KFC Family Feed every Sunday for a year and your own KFC Catering Pack
Cash prizes: $25 – $200 eftpos gift cards, $5,000 cash and for one lucky winner, $50,000 in cash!!
Users can also hunt for three Golden Buckets to score either $5,000 or to be the one lucky player who will walk away with the $50,000.
Other Work by Unbound